How Stamped & Sovi Creative Helped Park Seed Resolve 900+ Customer Questions with Reviews

“Stamped did the same thing as other reviews platforms and were priced significantly less.”

John Puttman

CXO at Park Seed

Reviews

by Sammi Wong

About Park Seed

Park Seed is a seed, plant, and garden supplies brand, founded in 1868 by George W. Park and best known for their mission to empower every gardener to grow and succeed. Their motto, originally printed in their mail-order catalogs, is “Your success and pleasure are more to Park than your money.”

The company first started as an ad placement in the Rural American by 15-year-old George, selling seeds from his own garden. They later started their own mail-order seed catalog, their circulation growing from 20,000 to 80,000 between 1877 and 1918. They opened their first storefront in 1950, which closed in 2013 as they moved towards becoming a fully online-based garden retailer. Today, Park Seed continues to be committed to George’s original motto, maintaining the highest standards in gardening products and customer service.

As Park Seed recently migrated their online store from Magento to Shopify, they needed a new reviews platform. After considering other platforms, Park Seed decided to choose Stamped for the comparable features, fair pricing, and team alignment that met their needs.

Challenges

Before partnering with Stamped, Park Seed was focusing on a few key priorities:

Continuing to build meaningful relationships and engage with their loyal community of long-term customers
Improving credibility and authority with new customers through trust signals, user-generated content, and authentic feedback
Extracting detailed insights and opportunities from testimonials to drive product decisions and content creation

Solutions

Park Seed was introduced to Stamped by Sovi Creative, a Shopify Plus agency that specializes in design, development, and marketing. From there, Park Seed implemented a scalable, automated reviews strategy that supported their move from Magento to Shopify.

[Stamped] did the same thing [as other reviews platforms] and were priced significantly less.

John Puttman, CXO at Park Seed on why they chose Stamped

With Stamped Reviews, Park Seed was able to:

Embed in-email review collection directly within their post-purchase flow, making it effortless for customers to leave feedback without leaving their inbox
Collect hundreds of high-quality reviews with detailed insights about growth conditions, results, and product accuracy for the brand and their future customers
Syndicate their reviews to Shop App and Google Product Ratings for a seamless customer experience that drives site traffic and increased revenue
Engage with customers by directly replying to their Q&A and reviews, resolving purchase hesitations and addressing positive & negative feedback

Results

Park Seed’s reviews strategy saw impressive results in their first 8 months:

900+ customer questions submitted and answered by Park Seed’s team
861 reviews collected at a 50% open rate (well above the 30–35% industry average)
In-depth feedback and actionable insights to drive business decisions and improve customer experiences

Gardeners tend to be loyal…people love gardening when they get into it. There’s a passion around it, and so they like to share their experiences [through reviews].

John Puttman, CXO at Park Seed

What’s Next?

Park Seed plans to build on their reviews strategy by creating a dedicated customer testimonial page, refreshing their PDPs with trust signals for SEO and relevancy, and finding ways to extract business insights from their reviews to continuously improve their products and customer experience.

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