How Amplify and Repeat Turned Replenishment Into Revenue for Macy's Wine Shop

"Through Amplify, we deployed Repeat to surface replenishment moments for Macy's Wine Shop and wired those signals into their email and SMS flows. Instead of broadcasting on a fixed schedule, the flows fired when a customer was genuinely ready to reorder."

The Amplify Team

Lifecycle

by Jaime Viera

Repeat (a Stamped product) identifies the moments when a customer is ready to buy again—replenishment, lapse, product discovery—and feeds that intelligence into a brand’s email and SMS flows.

For Macy’s Wine Shop, that meant reaching wine buyers at the point they were most likely to restock. Wine is a natural replenishment category, but generic winback windows treat every customer the same.

Macy’s Wine Shop needed to time reorder prompts to each customer’s actual buying rhythm and drive repeat revenue across both email and SMS, not just one channel.

22x ROI from the moment they were ready.

That’s what happened when Amplify put Repeat to work for Macy’s Wine Shop. Instead of sending on a fixed schedule, Amplify and Repeat timed reorder prompts to each customer’s real replenishment moment, driving repeat revenue across both email and SMS, and roughly 22x return since launch.

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