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How Stamped Helped Beekman 1802 Drive 8.9X ROI Through Automated Lifecycle Flows
"We were using the packaged Klaviyo flows where the brand decides the replenishment window and winback period, so we were going more broad in our approach. Now, with [Lifecycle], we have the chance to go more granular with data-driven, personalized timeframes for each customer."
Cortney Techakanokboon
Senior Digital Marketing Manager at Beekman 1802
Lifecycle
by Aiden Brady
About Beekman 1802
Beekman 1802 is doctor-founded “Clinically Kind” skin & body care brand powered by nutrient-rich goat milk that feeds a healthier microbiome. Founded in 2008 on the historic Beekman farm in rural Sharon Springs, NY, the brand has positioned itself as the world’s leading premium goat milk skincare company. They remain committed to the science of goat milk, with clinically proven formulations made for sensitive skin that strengthen the skin barrier and balance the skin’s microbiome.
Beekman 1802’s product line spans facial cleansers, serums, moisturizers, eye creams, body wash, and hand soaps—all formulated with their signature goat milk ingredient that contains 31 clinically proven nutrients for healthier skin. Their bestselling products include their Bloom Cream face moisturizer and their hydrating facial oils like Oh! Mega Milk and Milk Drops. The brand appeals to wellness-conscious customers who value clean ingredients, scientific credibility, and authentic brand stories. Beekman 1802 is sold through multiple channels including QVC, Ulta Beauty, their ecommerce site, and their flagship store in Sharon Springs.
Challenges
Beekman 1802 was facing three specific challenges before they partnered with Stamped:
- Declining repeat customer rate: The team noticed their repeat customer rate was dropping, signaling an urgent need for a more sophisticated retention strategy that could reverse this trend and build long-term customer relationships.
- Imprecise timing and broad guesswork: Their existing Klaviyo flows required the team to manually guess appropriate replenishment windows and win-back periods, resulting in communications that were either too early or too late, missing the critical moment when customers were ready to reorder.
- Limited personalization capabilities: Without granular data and AI-driven insights, Beekman 1802 was forced to use a one-size-fits-all approach to retention marketing, unable to account for individual customer usage patterns and product preferences across their diverse skincare catalog.
Solutions
To address these challenges, Beekman 1802 partnered with Stamped because they wanted to eliminate the guesswork from retention marketing with automated, one-to-one personalized messaging that would reach each customer at their individual optimal moment. Not based on broad assumptions, but on actual behavioral data and usage patterns.
“We were using the packaged Klaviyo flows where the brand decides the replenishment window and winback period, so we were going more broad in our approach. Now, with [Lifecycle], we have the chance to go more granular with data-driven, personalized timeframes for each customer.”
Cortney Techakanokboon, Senior Digital Marketing Manager at Beekman 1802
With Stamped, Beekman 1802 was able to:
- Deploy automated Replenishment and Late Replenishment flows that automatically calculate personalized replenishment windows for each customer based on their individual usage patterns, eliminating the need to manually analyze and test ideal timeframes within limited parameters.
- Implement data-driven Cross-Sell flows that identify complementary products based on actual purchase correlation data, successfully expanding customer product discovery in a way that felt natural rather than forced.
- Activate Subscription Upsell and About to Lapse flows that intelligently identify subscription-ready customers and re-engage those showing signs of churn, all powered by behavioral triggers rather than demographic assumptions.
- Free up team capacity for strategic initiatives by creating a system that runs automatically once configured, allowing the team to focus on daily campaigns and larger, more hands-on lifecycle marketing strategies.
Results
Since partnering with Stamped, Beekman 1802 drove the following outcomes in Q3:
- $26.8K in total attributed repeat revenue from automated Lifecycle flows, with zero negative customer feedback on the replenishment experience
- $16.4K from Klaviyo email flows, with the Replenishment flow alone generating $10K by reaching customers at their personalized optimal reorder moment rather than a generic timeline
- $10.2K from SMS flows, demonstrating the power of multi-channel, precisely timed communications that catch customers at the exact moment they’re ready to purchase
- 8.9X ROI on their Lifecycle investment, delivering significant returns through automated, personalized retention marketing that requires minimal manual intervention
“The data and the way it is tailored to each person, that is so important. I think that’s why our Cross-Sell and Replenishment has been doing so well, because we’re really catching people in the moment they would buy or refresh. It’s very exciting to see.”
Amber Lenniger, E-commerce Associate at Beekman 1802
What’s Next?
Looking ahead, Beekman 1802 is focused on deepening their retention strategy by weaving their brand ethos of “kindness” throughout every automated customer touchpoint. The team plans to leverage Stamped Lifecycle’s data-driven insights and seamless reordering to create even more personalized, connected experiences that reflect the authentic community values at the heart of their brand.
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