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How Stamped & Sovi Creative Helped Park Seed Resolve 900+ Customer Questions with Reviews
“Stamped did the same thing as other reviews platforms and were priced significantly less.”
John Puttman
CXO at Park Seed
How Stamped & Atelier Commerce Helped Moonglow Jewelry Drive Impact with Reviews & Loyalty
“[Reviews are] pretty easy. Just make sure that you’re sending [requests] out, you’re getting the reviews in…they’re definitely super important, everyone looks at reviews—it’s the first thing you do.”
Julien Plouffe
CEO & co-founder of Moonglow Jewelry
Reviews
Loyalty
by Sammi Wong
About Moonglow Jewelry
Moonglow Jewelry, founded by Aurelie Dudziak and Julien Plouffe, is a jewelry brand best known for its moon phase concept, developed by Luc Rouleau. Moonglow was originally a product sold by Julien’s father through trade shows and conventions; Julien saw the potential to pursue retail partnerships and turn it into a successful ecommerce brand. Since then, he and co-founder Aurelie have been running Moonglow together for the last 15 years, steadily expanding their team, scaling their business, and growing their online presence.
Moonglow’s personalized jewelry connects “people with their most important memories, events, and Moments with the moon phase of their most important date”. They offer necklaces, bracelets, rings, key rings, and earrings in which customers pick a specific date such as a birthday or anniversary to find their moon, with the option to add a personalized engraving. Moonglow’s team is strongly dedicated to “crafting high-quality designs that are both meaningful and accessible”.
Currently, Moonglow mainly sells online with distributors in Canada, the United States, and Australia, with plans to expand into Japan while continuing to expand their ecommerce footprint. Among other initiatives, customer reviews and loyalty programs play a clear role in Moonglow’s strategy to engage customers, drive growth, and increase retention.
Challenges
Before partnering with Stamped, Moonglow had a few core priorities:
- Building on their existing online growth while also expanding into new markets through new retailers and distributors
- Providing quality brand experiences by engaging with customers on social media and via customer service
- Surfacing business insights and potential product issues by reading & analyzing customer feedback
Solutions
Moonglow switched from their previous platform to Stamped as advised by Atelier Commerce, a digital commerce agency focused on high-impact solutions that “enhance brand experience and online performance”. Atelier recently helped Moonglow build a faster, more intuitive website that included, among other conversion-driving initiatives, a Stamped rewards program and review widgets to create more meaningful ecommerce experiences.
Atelier Commerce viewed adding Stamped as a smart way for Moonglow to unlock more value across the customer journey, transforming reviews and loyalty into stronger retention, greater trust, and more meaningful lifetime value.
Michael McBride, CEO and founder of Atelier Commerce
With Stamped and Atelier Commerce, Moonglow was able to:
- Collect hundreds of detailed, high-quality reviews about customers’ personal and gifting experiences with their products to drive future purchasing decisions
- Engage with customers by responding directly to questions and reviews, reducing purchase hesitation, building relationships, and solving product issues
- Push product reviews and Net Promoter Score (NPS) responses to Google Product and Seller Ratings, increasing site traffic and improving SEO
- Build a loyalty program that drives retention and repeat purchases by rewarding customers for purchases, reviews, and social engagement
They also use reviews to quickly find and resolve product issues and churn risks:
We do actually read the reviews…and now with AI, I basically send a summary of the reviews because for [Aurelie, Moonglow’s creative director & co-founder], she’s designing the products and also making them. So sometimes there’s quality control issues…you’ll see stuff like ‘hey, this broke’. Sometimes it happens with new pieces, we test them as much as we can, but [with reviews] we definitely get insights pretty quick.
Julien Plouffe, CEO & co-founder of Moonglow Jewelry
Results
Moonglow’s reviews & loyalty strategy, supported by Atelier Commerce’s dedicated team of ecommerce experts, saw impressive results:
- 600+ reviews collected with a 7% review conversion rate
- 200+ customer questions answered and published
- 1.7M loyalty points earned and 25K points redeemed in the first 6 months
[Reviews are] pretty easy. Just make sure that you’re sending [requests] out, you’re getting the reviews in…they’re definitely super important, everyone looks at reviews—it’s the first thing you do.
Julien Plouffe, CEO & co-founder of Moonglow Jewelry
What’s Next?
Moonglow plans to continue optimizing their review conversion rate by making adjustments to their review request sequence. They also want to spend more time working on their loyalty program as a “big unlock” for continuing to engage and build community with their customers.
Case Study
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How Stamped & Atelier Commerce Helped Moonglow Jewelry Drive Impact with Reviews & Loyalty
“[Reviews are] pretty easy. Just make sure that you’re sending [requests] out, you’re getting the reviews in…they’re definitely super important, everyone looks at reviews—it’s the first thing you do.”
Julien Plouffe
CEO & co-founder of Moonglow Jewelry
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