“[Reviews are] pretty easy. Just make sure that you’re sending [requests] out, you’re getting the reviews in…they’re definitely super important, everyone looks at reviews—it’s the first thing you do.”
Julien Plouffe
CEO & co-founder of Moonglow Jewelry
Reviews
Loyalty
by Sammi Wong
Moonglow Jewelry, founded by Aurelie Dudziak and Julien Plouffe, is a jewelry brand best known for its moon phase concept, developed by Luc Rouleau. Moonglow was originally a product sold by Julien’s father through trade shows and conventions; Julien saw the potential to pursue retail partnerships and turn it into a successful ecommerce brand. Since then, he and co-founder Aurelie have been running Moonglow together for the last 15 years, steadily expanding their team, scaling their business, and growing their online presence.
Moonglow’s personalized jewelry connects “people with their most important memories, events, and Moments with the moon phase of their most important date”. They offer necklaces, bracelets, rings, key rings, and earrings in which customers pick a specific date such as a birthday or anniversary to find their moon, with the option to add a personalized engraving. Moonglow’s team is strongly dedicated to “crafting high-quality designs that are both meaningful and accessible”.
Currently, Moonglow mainly sells online with distributors in Canada, the United States, and Australia, with plans to expand into Japan while continuing to expand their ecommerce footprint. Among other initiatives, customer reviews and loyalty programs play a clear role in Moonglow’s strategy to engage customers, drive growth, and increase retention.
Before partnering with Stamped, Moonglow had a few core priorities:
Moonglow switched from their previous platform to Stamped as advised by Atelier Commerce, a digital commerce agency focused on high-impact solutions that “enhance brand experience and online performance”. Atelier recently helped Moonglow build a faster, more intuitive website that included, among other conversion-driving initiatives, a Stamped rewards program and review widgets to create more meaningful ecommerce experiences.
Atelier Commerce viewed adding Stamped as a smart way for Moonglow to unlock more value across the customer journey, transforming reviews and loyalty into stronger retention, greater trust, and more meaningful lifetime value.
Michael McBride, CEO and founder of Atelier Commerce
With Stamped and Atelier Commerce, Moonglow was able to:
They also use reviews to quickly find and resolve product issues and churn risks:
We do actually read the reviews…and now with AI, I basically send a summary of the reviews because for [Aurelie, Moonglow’s creative director & co-founder], she’s designing the products and also making them. So sometimes there’s quality control issues…you’ll see stuff like ‘hey, this broke’. Sometimes it happens with new pieces, we test them as much as we can, but [with reviews] we definitely get insights pretty quick.
Julien Plouffe, CEO & co-founder of Moonglow Jewelry
Moonglow’s reviews & loyalty strategy, supported by Atelier Commerce’s dedicated team of ecommerce experts, saw impressive results:
[Reviews are] pretty easy. Just make sure that you’re sending [requests] out, you’re getting the reviews in…they’re definitely super important, everyone looks at reviews—it’s the first thing you do.
Julien Plouffe, CEO & co-founder of Moonglow Jewelry
Moonglow plans to continue optimizing their review conversion rate by making adjustments to their review request sequence. They also want to spend more time working on their loyalty program as a “big unlock” for continuing to engage and build community with their customers.
Case Study
Reviews | Loyalty Customer
“[Reviews are] pretty easy. Just make sure that you’re sending [requests] out, you’re getting the reviews in…they’re definitely super important, everyone looks at reviews—it’s the first thing you do.”
Julien Plouffe
CEO & co-founder of Moonglow Jewelry
Reviews Customer
“Reviews are one of the strongest signals of customer trust, but they’re often underutilized in merchandising. By integrating review data directly into how products are ranked and recommended, brands like Poppy Barley are able to turn social proof into a real performance driver, guiding shoppers toward products that are not only relevant, but proven.”
Daniel Gurevitch
CEO & Co-Founder of Kimonix
Lifecycle Customer
"We were using the packaged Klaviyo flows where the brand decides the replenishment window and winback period, so we were going more broad in our approach. Now, with [Lifecycle], we have the chance to go more granular with data-driven, personalized timeframes for each customer."
Cortney Techakanokboon
Senior Digital Marketing Manager at Beekman 1802
Reviews Customer
“For any lean team considering Stamped, we’d say it’s a great solution. It’s cost-effective, easy to manage, and delivers results without needing a big internal lift.”
GURU Energy Team
Lifecycle Customer
"I really think Stamped is about driving loyalty. Not just within the lifecycle of the consumer, but getting that person to think about us again at the top of their mind, and then getting them to stick with us for the long term."
Margie Clark
Director of Brand Marketing at wildwonder
Reviews | Loyalty Customer
"We were trying to cut costs everywhere we could, and one of our colleagues found Stamped. At first, we thought it offered the same things as [our previous reviews & loyalty provider], but when we actually started, we found that it's a lot more user-friendly. We really like it a lot so far."
Melissa Reyes
Head of Customer Experience at Opopop
Reviews Customer
"Integrating Stamped Reviews into our landing page strategy has significantly boosted our conversion rates. We love how effortlessly we can gather photo and video testimonials from our customers, enhancing revenue growth. Stamped stands out as a top-tier platform for optimizing websites and harnessing authentic customer testimonials to their fullest potential."
Kevin Gundersen
CEO of Inno Supps
Lifecycle Customer
“Truly, it's helped the repeat purchase rate because we now know when someone might need to replenish.”
Amber Reyes
Senior Manager, Acquisition & Media at Kopari
Lifecycle Customer
“Repeat streamlines the reordering process for our customers...helping us crack the code on creating messaging that really converts.”
Michelle Paulhus
Senior Growth Marketing and Retention Manager at Olipop
Loyalty Customer
"Rather than competing with ourselves on price on Amazon, we wanted to find ways to make buying on our website more attractive."
Josh Poole
Founder and CEO of PEScience
Lifecycle Customer
Fresh Clean Threads customers who saw Lifecycle experiences had a 5.6% higher AOV and a 2% higher order frequency.
Reviews Customer
"Stamped is definitely a game changer to getting quality reviews, content, and customer engagement compared to every other reviews or loyalty platform."
Mike Auerbach
Founder of Kingdom Kratom
Loyalty | Reviews Customer
“Reviews are hugely important for us and for the shopper experience, and having the ability to customize what those emails look like, what those widgets look like on the site, answer questions as well. That's massive for us and really helping to drive conversion rates.”
Troy Petrunoff
(Former) Senior Retention Marketing Manager at Every Man Jack
Lifecycle Customer
“Personalized timing powering direct mail helped us reach our customers at the right moment to really amplify second purchases.”
Dejan Rankovic
Senior Director of Growth at Dr. Squatch
Loyalty | Reviews Customer
"[Stamped] has really supported us in communicating our appreciation for our customers, and in turn made our audience stick more closely with us as we have grown. Stamped has definitely supercharged our customer retention."
Casey Hart
Director of Marketing at Lilac St.
Lifecycle Customer
By using a banner driving to their Repeat cart at the top of their emails, TRUFF is able to boost conversion rates in every campaign that they send.
Lifecycle Customer
Graza included a QR code on the bottle that directs customers straight to a Repeat Cart that’s preloaded with the product they need to restock.
Reviews | Loyalty Customer
"Stamped is so great that I’ve already recommended them to a few businesses that ask who I use for my rewards program. I can’t recommend them enough."
George Papura
Founder of Georgiemane
