“Reviews are one of the strongest signals of customer trust, but they’re often underutilized in merchandising. By integrating review data directly into how products are ranked and recommended, brands like Poppy Barley are able to turn social proof into a real performance driver, guiding shoppers toward products that are not only relevant, but proven.”
Daniel Gurevitch
CEO & Co-Founder of Kimonix
Reviews
by Sammi Wong
Poppy Barley is a luxury apparel & accessories brand based in Canada, best known for their high-quality shoes, with a focus on responsibly made products that provide all-day comfort at fair prices. One of their business goals was to leverage user-generated content and trust signals in their merchandising and CX strategies.
Stamped helps Shopify brands drive repeat revenue through connected Lifecycle, Loyalty, and Reviews experiences. With Stamped, brands can turn customer reviews into powerful social proof to boost trust and drive sales.
Kimonix is a merchandising platform with, among other revenue-driving features, collection sorting capabilities that help prioritize business goals and maximize profits. With Kimonix, brands can define and filter rules for their product collections and segments.
Poppy Barley uses the Stamped & Kimonix data integration to make social proof a core driver of both collection merchandising and product recommendations. By weighing review average directly into their sorting logic, the team ensures that highly rated, trusted products consistently surface at the top of key collections.
Rather than relying on a single metric, Poppy Barley ranks products using a balanced, multi-signal approach that promotes bestsellers, while still elevating high-quality items customers love. The Footwear collection is a strong example of this strategy in action, blending review performance with sales velocity, product freshness, and available inventory to create rankings that drive both trust and revenue.
This review-led strategy extends beyond collection pages to product recommendation modules below the PDP, which is a critical decision-making moment in the shopper journey. By prioritizing alternative and complementary products with strong social proof, Poppy Barley increases shopper confidence and engagement at the point of consideration:
By leveraging the Stamped & Kimonix data integration across these touchpoints, Poppy Barley consistently prioritizes products customers trust most, turning social proof into a scalable merchandising lever that drives stronger performance across the shopping experience.
Reviews are one of the strongest signals of customer trust, but they’re often underutilized in merchandising. By integrating review data directly into how products are ranked and recommended, brands like Poppy Barley are able to turn social proof into a real performance driver, guiding shoppers toward products that are not only relevant, but proven.
Daniel Gurevitch, CEO & Co-Founder, Kimonix
Case Study
Reviews Customer
“Reviews are one of the strongest signals of customer trust, but they’re often underutilized in merchandising. By integrating review data directly into how products are ranked and recommended, brands like Poppy Barley are able to turn social proof into a real performance driver, guiding shoppers toward products that are not only relevant, but proven.”
Daniel Gurevitch
CEO & Co-Founder of Kimonix
Lifecycle Customer
"We were using the packaged Klaviyo flows where the brand decides the replenishment window and winback period, so we were going more broad in our approach. Now, with [Lifecycle], we have the chance to go more granular with data-driven, personalized timeframes for each customer."
Cortney Techakanokboon
Senior Digital Marketing Manager at Beekman 1802
Reviews Customer
“For any lean team considering Stamped, we’d say it’s a great solution. It’s cost-effective, easy to manage, and delivers results without needing a big internal lift.”
GURU Energy Team
Lifecycle Customer
"I really think Stamped is about driving loyalty. Not just within the lifecycle of the consumer, but getting that person to think about us again at the top of their mind, and then getting them to stick with us for the long term."
Margie Clark
Director of Brand Marketing at wildwonder
Reviews | Loyalty Customer
"We were trying to cut costs everywhere we could, and one of our colleagues found Stamped. At first, we thought it offered the same things as [our previous reviews & loyalty provider], but when we actually started, we found that it's a lot more user-friendly. We really like it a lot so far."
Melissa Reyes
Head of Customer Experience at Opopop
Reviews Customer
"Integrating Stamped Reviews into our landing page strategy has significantly boosted our conversion rates. We love how effortlessly we can gather photo and video testimonials from our customers, enhancing revenue growth. Stamped stands out as a top-tier platform for optimizing websites and harnessing authentic customer testimonials to their fullest potential."
Kevin Gundersen
CEO of Inno Supps
Lifecycle Customer
“Truly, it's helped the repeat purchase rate because we now know when someone might need to replenish.”
Amber Reyes
Senior Manager, Acquisition & Media at Kopari
Lifecycle Customer
“Repeat streamlines the reordering process for our customers...helping us crack the code on creating messaging that really converts.”
Michelle Paulhus
Senior Growth Marketing and Retention Manager at Olipop
Loyalty Customer
"Rather than competing with ourselves on price on Amazon, we wanted to find ways to make buying on our website more attractive."
Josh Poole
Founder and CEO of PEScience
Lifecycle Customer
Fresh Clean Threads customers who saw Lifecycle experiences had a 5.6% higher AOV and a 2% higher order frequency.
Reviews Customer
"Stamped is definitely a game changer to getting quality reviews, content, and customer engagement compared to every other reviews or loyalty platform."
Mike Auerbach
Founder of Kingdom Kratom
Loyalty | Reviews Customer
“Reviews are hugely important for us and for the shopper experience, and having the ability to customize what those emails look like, what those widgets look like on the site, answer questions as well. That's massive for us and really helping to drive conversion rates.”
Troy Petrunoff
(Former) Senior Retention Marketing Manager at Every Man Jack
Lifecycle Customer
“Personalized timing powering direct mail helped us reach our customers at the right moment to really amplify second purchases.”
Dejan Rankovic
Senior Director of Growth at Dr. Squatch
Loyalty | Reviews Customer
"[Stamped] has really supported us in communicating our appreciation for our customers, and in turn made our audience stick more closely with us as we have grown. Stamped has definitely supercharged our customer retention."
Casey Hart
Director of Marketing at Lilac St.
Lifecycle Customer
"Once you've purchased from us, it's more about keeping you in the community with education , because I know Repeat is coming...we're on brand building and Repeat is on the sales side of it, and I don't worry about it."
Nnamdi Ugwu
Co-Founder of Black Girl Vitamins
Lifecycle Customer
By using a banner driving to their Repeat cart at the top of their emails, TRUFF is able to boost conversion rates in every campaign that they send.
Lifecycle Customer
Graza included a QR code on the bottle that directs customers straight to a Repeat Cart that’s preloaded with the product they need to restock.
Reviews | Loyalty Customer
"Stamped is so great that I’ve already recommended them to a few businesses that ask who I use for my rewards program. I can’t recommend them enough."
George Papura
Founder of Georgiemane
