“Truly, it's helped the repeat purchase rate because we now know when someone might need to replenish.”
Amber Reyes
Senior Manager, Acquisition & Media at Kopari
7 min read
Lifecycle
by Teala Beischer
Repeat’s personalized carts simplify your email flows, and our Brand Success team can help guide you to the optimal setup. For Kopari, it’s led to twice as much revenue per session from their replenishment flow emails. Let’s explore how they did it.
Kopari is an award-winning, coconut powered beauty brand. Like many ecommerce teams, Kopari’s is constantly juggling multiple priorities–email, sms, offers, merchandising, and then some. So, their team leaned on ours for help optimizing their replenishment flows.
In our review, we found replenishment flows that were over-segmented. That meant that customers who might be ready to buy again were potentially being left out. We also found that we could optimize offers depending on where a customer was in their lifecycle. Repeat’s Klaviyo integration and personalized carts were the answer: because the cart is personalized based on a customer’s order history, there’s no need to segment the flow by the product ordered.
Together, we consolidated many flows into a single optimized flow. Repeat provided a flow template, using our insights on Kopari’s order history to advise on flow timing and offers, for the Kopari team to fill with their beautifully styled content.
By consolidating these flows, we ensured that every customer is receiving email messaging that hits at the moment they are ready to order. Because this single flow also sees more traffic than messages that were broken out by product, we can further optimize it with tests that get to significance faster.
And the early results are looking good:
And since split testing subject lines and content is easier now, there’s plenty more room to optimize.
Want help auditing your email flows to make sure you’re giving your customers an optimized and personalized experience?
Case Study
Reviews | Loyalty Customer
"We were trying to cut costs everywhere we could, and one of our colleagues found Stamped. At first, we thought it offered the same things as [our previous reviews & loyalty provider], but when we actually started, we found that it's a lot more user-friendly. We really like it a lot so far."
Melissa Reyes
Head of Customer Experience at Opopop
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"Integrating Stamped Reviews into our landing page strategy has significantly boosted our conversion rates. We love how effortlessly we can gather photo and video testimonials from our customers, enhancing revenue growth. Stamped stands out as a top-tier platform for optimizing websites and harnessing authentic customer testimonials to their fullest potential."
Kevin Gundersen
CEO of Inno Supps
Lifecycle Customer
“Truly, it's helped the repeat purchase rate because we now know when someone might need to replenish.”
Amber Reyes
Senior Manager, Acquisition & Media at Kopari
Lifecycle Customer
“Repeat streamlines the reordering process for our customers...helping us crack the code on creating messaging that really converts.”
Michelle Paulhus
Senior Growth Marketing and Retention Manager at Olipop
Loyalty Customer
"Rather than competing with ourselves on price on Amazon, we wanted to find ways to make buying on our website more attractive."
Josh Poole
Founder and CEO of PEScience
Lifecycle Customer
Reviews Customer
"Stamped is definitely a game changer to getting quality reviews, content, and customer engagement compared to every other reviews or loyalty platform."
Mike Auerbach
Founder of Kingdom Kratom
Loyalty | Reviews Customer
“Reviews are hugely important for us and for the shopper experience, and having the ability to customize what those emails look like, what those widgets look like on the site, answer questions as well. That's massive for us and really helping to drive conversion rates.”
Troy Petrunoff
(Former) Senior Retention Marketing Manager at Every Man Jack
Lifecycle Customer
“Personalized timing powering direct mail helped us reach our customers at the right moment to really amplify second purchases.”
Dejan Rankovic
Senior Director of Growth at Dr. Squatch
Loyalty | Reviews Customer
"[Stamped] has really supported us in communicating our appreciation for our customers, and in turn made our audience stick more closely with us as we have grown. Stamped has definitely supercharged our customer retention."
Casey Hart
Director of Marketing at Lilac St.
Lifecycle Customer
"Once you've purchased from us, it's more about keeping you in the community with education , because I know Repeat is coming...we're on brand building and Repeat is on the sales side of it, and I don't worry about it."
Nnamdi Ugwu
Co-Founder of Black Girl Vitamins
Lifecycle Customer
By using a banner driving to their Repeat cart at the top of their emails, TRUFF is able to boost conversion rates in every campaign that they send.
Lifecycle Customer
Graza included a QR code on the bottle that directs customers straight to a Repeat Cart that’s preloaded with the product they need to restock.
Reviews | Loyalty Customer
"Stamped is so great that I’ve already recommended them to a few businesses that ask who I use for my rewards program. I can’t recommend them enough."
George Papura
Founder of Georgiemane
