“Reviews are hugely important for us and for the shopper experience, and having the ability to customize what those emails look like, what those widgets look like on the site, answer questions as well. That's massive for us and really helping to drive conversion rates.”
Troy Petrunoff
(Former) Senior Retention Marketing Manager at Every Man Jack
7 min read
Loyalty
Reviews
by Teala Beischer
Every Man Jack is a men’s grooming and personal care brand, which started in 2007 “at the base of Mt. Tamalpais in Marin County, CA, the epicenter of clean, active, and outdoor-focused lifestyles”. Every Man Jack strives to create clean, effective, and affordable men’s care products using “as many naturally derived and plant-based ingredients as possible”, free of parabens, phthalates, dyes, and GMOs.
Every Man Jack offers skincare, beard care, shampoo, conditioner, body wash, lotion, deodorant, and soap. Their ingredients and scents are inspired by the outdoors, ranging from sandalwood and cedarwood to sea salt, coastal moss, and more. In addition to their ecommerce store, Every Man Jack can also be found in retailers like Target, Walmart, and CVS.
Every Man Jack is currently facing four specific challenges:
To address these challenges, Every Man Jack partnered with Stamped and Attentive because they wanted to capture and showcase as many product reviews as possible while delivering highly personalized messaging and rewards to their customers.
“I basically had to build out our rewards program myself with not a ton of bandwidth or support. So it’s nice that [Stamped] was pretty easy to get up and running and [use] various modules that we just plugged into Shopify. Then the communication around rewards and ensuring that our customers know how many points they have is obviously a key component to getting usage up, and being able to communicate that both on-site effectively, but also in email and SMS in personalized messages to those customers – helps drive repeat purchases, LTV, all of that.” Troy Petrunoff, Senior Retention Marketing Manager at Every Man Jack
With Stamped and Attentive, Every Man Jack was able to:
Since partnering with Stamped and Attentive, Every Man Jack has collected over 10,000 reviews and driven the following outcomes:
“Reviews are hugely important for us and for the shopper experience, and having the ability to customize what those emails look like, what those widgets look like on the site, answer questions as well. We get a ton of questions in via Stamped that are publicly answered in the Q&A widget at the bottom of the PDP. So that’s massive for us and really helping to drive conversion rates. It’s a huge element there. With Attentive, we have automated messages. If you leave us a positive review, we shoot you a message [saying] “thank you, here’s another promo code for your next order.” If you leave us a negative review, we reach out [from our] support team [with] an apology and “if you’ll give us another shot, here’s a promo code.” So I think it helps us automate a further experience than giving us feedback in those reviews. I think a lot of brands just take that feedback and it lives on their PDPs. But I think it’s a nice touch and our customers indicate that via click rates and engagement metrics around those automated messages. [It] seems like our customers appreciate that note, either from a positive or negative response. That more personalized reach-out from the brand gives us some personality beyond just being a body wash [brand].” Troy Petrunoff, Senior Retention Marketing Manager at Every Man Jack
Case Study
Reviews | Loyalty Customer
"We were trying to cut costs everywhere we could, and one of our colleagues found Stamped. At first, we thought it offered the same things as [our previous reviews & loyalty provider], but when we actually started, we found that it's a lot more user-friendly. We really like it a lot so far."
Melissa Reyes
Head of Customer Experience at Opopop
Reviews Customer
"Integrating Stamped Reviews into our landing page strategy has significantly boosted our conversion rates. We love how effortlessly we can gather photo and video testimonials from our customers, enhancing revenue growth. Stamped stands out as a top-tier platform for optimizing websites and harnessing authentic customer testimonials to their fullest potential."
Kevin Gundersen
CEO of Inno Supps
Lifecycle Customer
“Truly, it's helped the repeat purchase rate because we now know when someone might need to replenish.”
Amber Reyes
Senior Manager, Acquisition & Media at Kopari
Lifecycle Customer
“Repeat streamlines the reordering process for our customers...helping us crack the code on creating messaging that really converts.”
Michelle Paulhus
Senior Growth Marketing and Retention Manager at Olipop
Loyalty Customer
"Rather than competing with ourselves on price on Amazon, we wanted to find ways to make buying on our website more attractive."
Josh Poole
Founder and CEO of PEScience
Lifecycle Customer
Reviews Customer
"Stamped is definitely a game changer to getting quality reviews, content, and customer engagement compared to every other reviews or loyalty platform."
Mike Auerbach
Founder of Kingdom Kratom
Loyalty | Reviews Customer
“Reviews are hugely important for us and for the shopper experience, and having the ability to customize what those emails look like, what those widgets look like on the site, answer questions as well. That's massive for us and really helping to drive conversion rates.”
Troy Petrunoff
(Former) Senior Retention Marketing Manager at Every Man Jack
Lifecycle Customer
“Personalized timing powering direct mail helped us reach our customers at the right moment to really amplify second purchases.”
Dejan Rankovic
Senior Director of Growth at Dr. Squatch
Loyalty | Reviews Customer
"[Stamped] has really supported us in communicating our appreciation for our customers, and in turn made our audience stick more closely with us as we have grown. Stamped has definitely supercharged our customer retention."
Casey Hart
Director of Marketing at Lilac St.
Lifecycle Customer
"Once you've purchased from us, it's more about keeping you in the community with education , because I know Repeat is coming...we're on brand building and Repeat is on the sales side of it, and I don't worry about it."
Nnamdi Ugwu
Co-Founder of Black Girl Vitamins
Lifecycle Customer
By using a banner driving to their Repeat cart at the top of their emails, TRUFF is able to boost conversion rates in every campaign that they send.
Lifecycle Customer
Graza included a QR code on the bottle that directs customers straight to a Repeat Cart that’s preloaded with the product they need to restock.
Reviews | Loyalty Customer
"Stamped is so great that I’ve already recommended them to a few businesses that ask who I use for my rewards program. I can’t recommend them enough."
George Papura
Founder of Georgiemane
